Building Brand Visibility Through Chinese Digital Marketing and PR
Building Brand Visibility Through Chinese Digital Marketing and PR
Reethi Faru Resort & Noku Maldives, Vignette Collection | Maldives
Xiaohongshu · WeChat · KOL Collaborations · Media Relations
Connecting distinctive island experiences with Chinese audiences.
A strong digital presence helps travellers discover a resort, understand its character, and imagine themselves there. A-Plus has developed Xiaohongshu and WeChat platforms for both Reethi Faru Resort and Noku Maldives, Vignette Collection, tailoring content to each property’s identity and audience.
The Challenge
Reaching Chinese travellers requires an understanding of local platforms, content preferences, and the information that influences booking decisions.
For resorts, the opportunity is to bring together inspiring storytelling, practical travel guidance, and credible third-party exposure to build familiarity and consideration.
Our Approach
A-Plus developed localized content covering accommodation, dining, island experiences, and promotional benefits. Through videos, visual storytelling, and informative posts, we helped each resort communicate its appeal in a way that felt relevant to Chinese audiences.
Content performance informed ongoing planning, helping us refine topics and formats around audience interests.
Extending Reach Through Creators and Media
Beyond owned social channels, A-Plus maintains a pool of KOLs and travel content creators that resorts can access for suitable collaborations. We help identify creators whose audiences, style, and content strengths align with the property and campaign objectives, then coordinate briefs and deliverables.
Our experienced PR team also maintains close relationships with travel, lifestyle, and other relevant media. These connections support media outreach, editorial pitching, and opportunities to share resort news and stories with wider audiences.
Together, social content, creator partnerships, and media relations give resorts complementary ways to build awareness and credibility.
The Progress
Our work has helped establish Chinese-language digital platforms and content for both properties, supporting consumer discovery and travel trade communication.
For Reethi Faru, performance reviews highlighted stronger engagement with video during the periods assessed, while practical information paired with clear benefits attracted more interest than general brand messaging. These findings guided a more focused content strategy.
Through coordinated digital marketing and PR, A-Plus helps resorts develop a recognizable voice and stay connected with the audiences that matter to their business.
To explore Chinese digital marketing, KOL collaborations, or media opportunities for your resort, contact andrew.cheng@aplushospitality.net.