International hospitality experience. Local market understanding.
A-Plus Hospitality Consulting Agency helps hotels, resorts, destinations, and DMCs grow their business across Greater China and selected Asia-Pacific markets.
We bring together sales representation, localized marketing, and PR to connect brands with travel partners and audiences who matter to their business.
Curating visibility. Cultivating demand.
Our Story
Founded in 2025 by Andrew Cheng, A-Plus Hospitality Consulting Agency grew from more than a decade of hands-on hospitality sales experience and a belief that effective representation starts with understanding both the property and the market.
Our work combines the perspective of a hotel commercial team with the local knowledge needed to develop trade relationships, communicate a product’s strengths, and follow through on opportunities.
From island resorts to golf destinations and destination management companies, we tailor our approach to each partner’s identity, priorities, and stage of growth.
Meet Our Founder
Originally from Mauritius, Andrew Cheng built his career across destination management and international hospitality.
He began at Happy Planet DMC before joining InterContinental Mauritius, progressing from Sales Manager Asia to Senior Sales Manager. His career then took him to the Maldives as Assistant Director of Sales at Sheraton Maldives Full Moon Resort & Spa, followed by Director of Sales at The St. Regis Maldives Vommuli Resort.
In 2024, Andrew received the Bronze Marriott Golden Circle Award in recognition of his sales achievements.
His connection with China began through a Chinese government scholarship to Xiamen University. He later pursued a master’s degree at the University of Mauritius and strengthened his digital marketing expertise through the Digital Marketing Institute.
Today, Andrew leads A-Plus with a personal commitment to helping hospitality businesses build lasting relationships and commercial opportunities across Greater China.
Our Team, Your Market Connection
Our business development, marketing, and PR team brings together trade engagement, Chinese-language content, digital platforms, and media relationships.
We work closely with our clients’ commercial teams, keeping communication direct and connecting market feedback with practical action.
How We Work
We Start with Your Product
We take time to understand your guest experience, positioning, and commercial goals so we can represent your brand with confidence.
We Connect Sales and Marketing
Trade activity, digital content, and PR work together to support awareness, consideration, and business development.
We Stay Close to Partners
Regular conversations and consistent follow-up help us understand what buyers need and where opportunities are developing.
We Keep Progress Visible
Clear reporting and practical recommendations help you understand what is happening in the market and what comes next.
Let’s Build Your Next Chapter
Whether you are entering Greater China or looking to strengthen your existing business, we would welcome a conversation about your goals.
Contact andrew.cheng@aplushospitality.net.
