Developing Golf Group Business from China for Regnum Hotels
Developing Golf Group Business from China
Regnum Carya | Turkey
Specialist Sales Representation · Account Development · Group Business
Connecting a distinctive resort with a specialist travel audience.
Golf travel requires a focused approach to sales. Product knowledge, trusted relationships, and a clear understanding of group requirements all influence how a destination is selected and recommended.
A-Plus’s work with Regnum Carya focused on developing relevant trade relationships in China and supporting opportunities within the golf travel segment.
The Challenge
For a resort seeking golf business from China, visibility must reach the people who influence travel decisions: specialist agencies, group organizers, and their clients.
The opportunity was to strengthen Regnum Carya’s position within those conversations and help relevant partners assess its suitability for future golf programs.
Our Approach
A-Plus engaged specialist golf travel accounts through targeted sales activity and ongoing business development.
These discussions created opportunities to introduce the resort, understand partner requirements, and support communication between the market and the property.
Our approach emphasized focused account development, with attention to each partner’s audience and potential to generate group business. Continued engagement helped keep the resort part of the consideration process as opportunities developed.
The Results
This work contributed to golf group business for Regnum Carya and strengthened relationships within a specialized segment of the Chinese outbound market.
It illustrates the value of representation built around a specific customer need. Understanding who influences the purchase—and maintaining a relevant conversation with them—helps turn a distinctive hotel offering into a commercial opportunity.
To discuss specialist leisure or group business development in Greater China, contact andrew.cheng@aplushospitality.net.