Turning Livestream Engagement into Bookings — New World Phu Quoc Resort
Turning Livestream Engagement into Bookings
New World Phu Quoc Resort | Vietnam
Trade Partnerships · Livestream Campaigns · Sales Development
Bringing the resort experience to life—and giving travellers a reason to book.
New World Phu Quoc Resort’s villa accommodation and beach setting provide a compelling story for Chinese travellers. A-Plus worked with travel trade and livestream partners to bring that story to relevant audiences and support package sales.
The Challenge
Digital exposure needs a clear commercial pathway. Potential guests must understand the product, see value in the offer, and have a convenient way to purchase through a trusted travel partner.
The task was to connect the resort’s appeal with campaigns that could generate both attention and bookings.
Our Approach
A-Plus supported livestream initiatives through travel trade partnerships, including activity in Chongqing and a collaboration with Putike.
Our role connected resort representation with partner-led promotion: helping communicate the product, coordinating commercial discussions, and supporting offers relevant to the audience.
The campaigns introduced viewers to the resort experience while giving travel partners an opportunity to explain packages and respond to purchase interest.
These initiatives formed part of a wider sales development effort, supported by ongoing partner engagement and follow-up.
The Results
The livestream collaborations generated package sales and room-night business for the resort, demonstrating how consumer-facing promotion can contribute to commercial performance.
The experience also provided a basis for further discussions with partners about campaign timing, offer design, and future opportunities.
For A-Plus, effective digital promotion connects the right audience, a well-presented product, and a clear route to booking.
To explore commercially focused campaigns for your property, contact andrew.cheng@aplushospitality.net.